Unveiling The New Website

image With a sigh of relief, Executive Auto Broker, launched its new website. Or, as we now call it – Phase One. Which means only one thing…I have more work to do. Older versions of Internet Explorer have “issues” with the site, which doesn’t surprise me at all. We’ll work on that.

For about a year now I’ve been working with a friend in his San Diego based company – in my spare time. I’ve enjoyed learning about a different industry and wearing a different hat. Basically, I work in media services (aka Marketing). With the help of Rachel Hoffman at Orangepeal Design, we’ve changed the “look” of EAB and still managed to keep the boss happy.

I’d just finished reading a book by Steve Krug entitled, Don’t Make Me Think: A image (1)Common Sense Approach to Web Usability (New Riders Press, 2005, Berkeley), when the boss said it was time to give the website a fresh look. Actually, I’d wanted to get my hands on the website from day one, but I was patient. Hey…I was. The idea was to create a website with minimal words that still manages to communicate the essence of our business in a professional and fresh way.

image (2)While the website was under revision, I had the opportunity to sell my first car Рa Land Rover Freelander. It turns out the experience was extremely  beneficial. I got a chance to understand the whole process from start to finish.  And, as a result, I saw the website with new eyes.

My first client, my niece Amanda, loves her new car. The loan officer at the financial institution was so shocked by the low price, he thought the car was salvaged. Far from it. She paid slightly over wholesale and it’s a beauty.

If you’re looking for a pre-owned car in excellent condition, give ExecutiveAB a try. We’ll ship the car, free of charge, right to your front door. Use my marketing/ad code: LucyZoe on the Quote Form, on the website…and you’ll get a discount.

Meanwhile, I’m in my slippers, watching TV, working on Phase Two and the next email campaign, and resting my feet on the coffee table. Life is good.




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